Search Engine Optimization, or SEO, is one of the best tools that websites have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.
Your website should be optimized to serve your users’ needs. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present your content to users.
Start Big or Start Small?
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You may be familiar with some aspects of SEO, because they’re essential ingredients for any web page, but you may not be making the most out of them. All of these basic aspects of SEO can be implemented and practiced by any website operator.
Once the basics of SEO are implemented on your website and Best Practices are adhered to, a Bigger-Ongoing Plan may be what you want and need. You may wish to maintain your SEO ranking on your own, hire a professional website manager, or rather have regular Website Audits to ensure SEO is up to current standards on all your pages. It is all up to you. Whatever your decision, VMPlus can help make sure your website makes the most of SEO.
Content is King – Links are Queen
There was a time, if you wanted to use SEO to increase your rankings, you simply crammed your website as full of keywords as possible. This No Longer Works! Businesses and Organizations are learning how to optimize their websites so they can be found by people who are searching for what their website offers. This means, of course, that they don’t just want visitors to drop by once. They hope to keep them coming back. This is why content is so important.
Content – Quality and Quantity
Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it’s talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they’ve learned something. Such is the power of Quality content. It also means that Best Practices are employed with content Titles, Headers, Keyword Placement, URL Naming and more. A good SEO application that checks your content before publishing is a great help. VMPlus can make sure yours is in place.
Quantity, on the other hand, means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website’s content never changes, eventually, there will be no reason for him to return.
How often should you add new content to your site? This is where experts differ. Some say once a week is often enough. Others say twice a day, at least. It depends on the nature of the site. Try to space it out. Going for weeks without adding anything then suddenly adding ten different articles isn’t going to get you anywhere.
Don’t Forget the Links
The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher.
Link building is the process of acquiring hyperlinks from other websites to your own. A link is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and SEOs tend to agree that link building is one of the hardest parts of their jobs.
There are two fundamental ways that the search engines use links:
- To discover new web pages
- To help determine how well a page should rank in their results
This is why links are so important to your ranking with search engines. You need Content AND You need Links to your site. All these increase your sites ‘Relevancy’.
Ask How VMPlus Can Help Improve Your Website SEO!