New Apple iPhone Privacy

This involves allowing iPhone users to have the option to opt-out of tracking apps that use IDFA. The IDFA lets advertisers track the actions users take when they use apps. Think of the car salesman following you around the lot. They watch everything you and place you go on your iPhone, and if that doesn’t “weird you out” I don’t know what else will. Here is what Apple stated in an announcement on June 20, 2020.

Apple is finally making it easy to hide from trackers.

The company’s new operating systems want you to know — and control — who’s watching you online. With the change, apps will have to get your permission before they can track your data, which is used to target ads to you based on that behavior.

The bad news is that Apple has now said it is delaying enforcement of its “permission to track” feature on iOS 14 until “early next year” (2021)! Too bad about the delay however it is still bad news for that company they’ve never heard of who is tracking what you do and using it to sell add ads or sell the information to others.

Of course social sites like Facebook, which uses IDFA to track your activity on apps and match them to advertising profiles, says that its own app and its advertising partners will be hit hard by this change. Data, such as your location, device type, or usage time, to big companies like Facebook or Google or to the lesser-known tracking brokers.

“This announcement is a great step forward for privacy,” told Recode. “For years, trackers in mobile apps have used the identifier for advertisers (IDFA) to silently profile users by default. Apple never should have added the IDFA to iOS in the first place, but it’s good to see the company cede control back to users.” – Bennett Cyphers, staff technologist at the Electronic Frontier Foundation

So far, Apple hasn’t backed down in the face of this backlash from Google, Facebook and other advertisers. But Apple did delay the implementation of its privacy-control features and, as of this writing, a definite date has not yet been announced. Whether or not you were aware that you can be tracked across apps on your with the IDFA phone this is good news. Let’s hope Apple follows through and Does the Right Thing.